Trend 2026: 1 – Saudi Arabia
Few places have opened up to the world with the speed and spectacular impact of Saudi Arabia.
Open to tourism for less than five years, it already allows us to contemplate the breathtaking desert of AlUla, the Nabataean remains of Hegra, the forward-looking city of Riyadh, and the historic cities of Jeddah and Medina—revealing treasures that no foreign visitor had ever seen before.
And as if that were not enough, Saudi Arabia has gone one step further, creating a hyper-luxury hospitality industry that surpasses that of any other destination.
Saudi Arabia impresses us today and will continue to do so for years to come.
Beyond landscapes, dreamlike beaches and spectacular hotels, Saudi Arabia also offers a wide range of activities for active travellers, including quad biking, 4×4 experiences, via ferrata routes, diving and snorkelling…
Jordi Ferrer
